UF PULSE SOCIAL MEDIA
Our goal was to increase follower engagement and get students reading the Pulse Online articles through a social media funnel.
I accomplished this by creating a theme for posts, staying up to date on trends and new platforms, and creating recognizable content that resonated with the student following.
Viewership and audience engagement increased throughout the course of the semester, making @UFPulse a must-follow for students at Findlay.
THE PROOF
Our goal was to increase follower engagement and get students reading the Pulse Online articles through a social media funnel.
I accomplished this by creating a theme for posts, staying up to date on trends and new platforms, and creating recognizable content that resonated with the student following.
Viewership and audience engagement increased throughout the course of the semester, making @UFPulse a must-follow for students at Findlay.
ATHLETICS
Social media assets for some of UF stars to out. Designed in Photoshop and Lightroom.
YOUTUBE
The Essential Oilers series was a months- long, YouTube video series project with weekly uploads on the @UFINDLAY Youtube channel and instagram page.
THE INTRO.
THE GOAL:
Interview staff members (as recommended by students and the staff) and create videos to give them recognition of their hard work, show them love, and give students an insight at what goes on behind the scenes.
Each episode featured a 3-5 minute YouTube video, a thumbnail designed by me, and a 90 second instagram reel using similar clips and recycled to a vertical format for social media.
With limited funding and equipment, we still managed to capture the hard work of staff members and put a spotlight for all students/staff to see! (9,600+ total)
COLLABORATORS:
EPISODE 1.
Instagram Reel/ YouTube Video
EPISODE 2.
Instagram Reel/ YouTube Video
EPISODE 3.
Instagram Reel/ YouTube Video
EPISODE 4.
Instagram Reel/ YouTube Video
EPISODE 5.
Instagram Reel/ YouTube Video
